Who Wants to Break Up Big Firms? Harm, Fairness, and the Demand for Antitrust
Ricardo Perez-Truglia and Jeffrey Yusof
NBER Working Paper 35503
- Research question
- Which beliefs—market share, consumer harm, unfair competition, or corporate image—shape public support for antitrust intervention?
- Method / data
- A preregistered information-provision experiment with 4,000 U.S. households uses five real antitrust cases and randomized belief treatments.
- Principal contribution
- Information about consumer harm produces the most systematic support for plaintiffs, break-ups, conduct remedies, and broader antitrust policy, while market-share information alone has no meaningful effect.
Reading caution
The experiment measures stated policy preferences in a U.S. sample, not regulator behavior or the welfare effects of actual remedies; results may depend on the selected cases and information frames.
