
Bar-Gill
Oren Bar-Gill
Legal scholar of contracts, behavioral economics, and consumer markets
Official Source Note
The Berkman Klein Center states that Bar-Gill's scholarship focuses on the law and economics of contracts and contracting and lists Seduction by Contract among his publications.
Bar-Gill is included because his work shows how firms can design consumer contracts around limited attention, optimism, complexity, and misperception, making behavioral market failure central to consumer financial law and contract regulation.
Relevance to the Archive
Bar-Gill connects behavioral law and economics to market design: competition may exploit limited attention, optimism, or misunderstanding, so legal policy must ask when disclosure or product regulation can improve consumer choice.
Representative Contributions
- Seduction by Contract (2012)
- Consumer Contracts: Behavioral Economics vs. Neoclassical Economics (with Omri Ben-Shahar)
- Making Credit Safer (with Elizabeth Warren)
Works Included Here
2012
Advanced
Seduction by Contract: Law, Economics, and Psychology in Consumer Markets
Oren Bar-Gill
Oxford University Press
